In college, my favorite courses were Microbiology, Ecology, and Botany. All of these sub-disciplines have something in common. They focus on how things, big and small, interact with each other. How molecules affect a cell, how the environment affects an organism, how organisms affect populations, and so on. I marveled at how things in nature, are so much more complicated than we give them credit for. I learned that nature has a solution for all kinds of “problems,” and often handles itself much better than we humans like to admit.
The most important takeaway from my Biology courses was learning research, development, and understanding the importance of the proper, peer-reviewed, tried and true, scientific method. A tool I still use daily.
I am always enthralled in some new scientific article about some natural ingredient out-performing a synthetic lab creation. In the skincare world, there is no shortage of evidence proving that nature beats synthetic.
Untraditionally, I minored in something outside of the realm of biology. Political Science was equally as fascinating to me as studying nature because I came to understand how people make decisions in society, not just in politics but in all decisions.
Particularly, when we make decisions as consumers we tend to blindly believe what we hear or read from “experts,” and fail to ask important questions. So when we read a label that claims it has healing shea butter, we assume that brand to be an expert, we believe what the label tells us, and toss it in our carts. We rarely ask: How much Shea butter? What are the other ingredients? How do these other things affect my skin? And so on.
After graduating with a Bachelor of Science in Biology and Political Science, I went on to work in Healthcare Administration for 5 years. It was a brief stint, but still an important one. As a Compliance Professional for large hospital systems, I saw things that were alarming. For one, our healthcare system is a reactive one. In that, we focus on helping people that are sick, not preventing people from getting sick. Though we generally know what helps keep us healthy, like eating right and staying active, we don’t really have a grasp on the little things that make a difference. A doctor, for instance, will probably not care one way or the other if the products you put on your skin, or clean your home with, or use on a daily basis are helping or hurting your health as a whole. They might try, retrospectively, to find out what made us sick, but by then isn't it too late? We as consumers and patients should be asking those questions of ourselves but we rarely do, because of that aforementioned blind trust we place on “experts.”
When I started Brevity, I made it my mission to educate consumers about what they put on their skin, and surround themselves with. I knew I would use facts, science, and cite peer-reviewed research because anecdotal evidence isn’t enough. I also knew that I would not dilute my products with water, or add anything toxic. Every claim on my labels is true because you're trusting me with your skin, you're trusting me with being the expert, and I don’t want to break that trust.